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Bcg matrix marketing10/28/2023 The BCG matrix, by definition, is a powerful framework for business portfolio management. So, what makes the BCG matrix so useful? What are its features & how to interpret one? This article answers all such questions and more with clear explanations & examples. Nearly every Fortune 500 company implements improved business portfolio & resource management. The BCG Matrix has been and is still used by nearly every major corporation across industries. The popularity of the BCG growth matrix rose through the roof after BCG founder Bruce Henderson wrote about its usage and usefulness in an essay in 1970. The design of the growth-share matrix was a collaborative effort by Alan Zakon, BCG’s first CEO and his colleagues. The BCG matrix is an exceptionally effective tool for interpreting a company’s growth share. The BCG Matrix is a growth-share matrix developed by the Boston Consulting Group in 1968. What is the market growth rate in the BCG matrix?.What are the 4 categories of the Boston Matrix?.Two Examples: BCG Growth Matrices of Apple & Google.Advantages and Limitations of the BCG Matrix.Understanding The Components of a BCG Matrix.
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